The colors of your brand can tell you more about your company than you can think. Color psychology can help your business create trust and familiarity with the right emotions. As a marketer, exploring how color psychology can send the correct message to your target audience is helpful. You should incorporate the colors of your brand throughout your website, landing pages, logo, product, and any other collateral you generate. Stronger branding improves the effect on your company by seeing the correct use of colors.
How do people respond to Brand Colors?
Each color produces a distinct human reaction. It is possible to divide two main color categories: warm and cool. Warm colors tend to be associate with energy, while cool colors relate to calmness and safety.
RED
Red evokes a enthusiastic reaction. It is a color that increases your heart rate, Faster your breath, and is linked to energy, excitement, and passion in general. It is one of the attentive colors, while it can be provocative and exciting as well.
PURPLE
Purple is a mysterious yet complex color. Because of its connection with royalty and elegance, it tends to be used with higher-end products. The mysterious component of Purple is also related to spirituality, and it can take a magical component to your branding.
BLUE
Blue is the top brands ‘ most common color option. It is believed to put people at ease, as it reminds them of the sky and the ocean. Blue is also linked to confidence, security and trust.
GREEN
Green is a color synonymous with tranquility, security, and freshness. Its different shades can generate your company’s distinctive brand identity. Green tends to be associate with health.
YELLOW
Yellow is a common option of color for products that want their identity to evoke a sense of positive. Its association with the sun gives hope and optimism to its various shadows. Yellow also stands out among other colors, making creative and attractive a yellow brand identity.
ORANGE
Orange allows an optimal option of color for products that want to mix optimism with yellow brightness and red enthusiasm and energy. It is a color that evokes a pleasant and adventurous sensation, creative and cheerful.
BROWN
Brown is the simplicity of the Earth and is generally represent power and stability. It is comforting in its simplicity, and brands that want to be classic and trustworthy prefer it without going through brave movements. Brown is connect to the earth and also remind individuals of dirt, so cautious use is in need, particularly when it’s a brand’s primary color.
BLACK
Black is another common brand color choice and it tends to be one of the most traditional choices. It is both classic and advanced and can distinguish a brand identity.
It seems to work with luxury products perfectly, mixing the classic and strong components. Black is the colors that can mixed to add a greater emotion without losing the appeal.
WHITE
White stands for simplicity, purity, and cleanliness as well. These three make it highly popular in the healthcare industry, the cleaning company, but also in enterprises related to children. By tapping into purity and simplicity, White can also bring out a sense of confidence.
Wrapping Up
When establishing the identity of your brand, it is helpful to know the psychology of each color. Your selection of color can create the aesthetics of your brand while bringing you nearer to your target audience. Use the colors to show the strengths of your brand, evoking the correct emotions for the correct crowd.
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