The eCommerce industry keeps on booming, as people tend to do most of their shopping online. Regardless of what you might be selling or planning to sell, creating appealing product pages is a must. Yet, many entrepreneurs neglect the product page and focus solely on the home page.There’s no argument that the homepage of an eCommerce website plays a major role, but it is the product page that is ultimately responsible for making sales. Here are 10 tips to optimize your product pages’ efficiency:
Here are 10 tips to optimize the performance of your product pages:
1. Engaging Title
The first thing that should be focused on, to optimize your product page, is creating an engaging title. It’s one thing to write great content, but it’s another thing to get it to read and ranked, which is where nailing the title comes in.
Titles are what sell the content. They represent it in search engines, in email, and on social media. It’s no surprise, then, that some of the most common questions we get concern crafting titles. This is the hook that will help you reel in potential buyers. Aside from the product thumbnail, this is what people will see when browsing.
That is why it is crucial to assign titles to products that tease the visitors about what the product has to offer. These is one of the 10 tips to optimize the performance of your product page.
2. Page Speed
Speed matters when it comes to websites. Whether if it’s an eCommerce site or not, slow loading speed will drive users away.
Having faster pages mean people will be able to navigate quicker throughout your store and find what they like.
3. Create Readable Product URLs
This is a simple fix, but it makes a huge difference to users that are navigating your website. You shouldn’t allow your product pages to generate long, unreadable URLs like this:
www.reallylongurl.com/products/838374hfjdkdisjjdmdmdskjfuf76d.html
Instead, aim to have more clear and concise URLs, like this:
http://www.shorturl.com/products/NiceAndNeat.html
Short, readable URLs make it much easier for users to share links to your products, and, they’re more effective from an SEO standpoint. They also make it easier to organize your site because you can read what each link is pointing to. The more meaningful your product page URLs are, the easier it will be for users to navigate within your site.
4. Detailed Product Description
One of the biggest mistakes you can make when creating an online store is including product descriptions that aren’t very descriptive. An even worse mistake is publishing descriptions that are just plain wrong. A detailed product description increases the trustworthiness of your store along with the product. Customers learn exactly what the product has to offer by reading the description.
Various components and aspects of the product should be displayed so that customers can make an informed decision. This helps you in rising through the search engine rankings.
5. Right Details for your customer
Your product and its price are two things that can guide the amount of content you have on your product page, but the most important factor is always your customers.
You need to provide enough content for every customer, whether they’re already an expert in what you sell, or if they’re just starting to learn about your products. This sounds like a hard thing to get wrong, but it does happen. Showing how much your products cost, with up-to-date pricing information, is essential if you don’t want to chase off potential customers. Going along with the concept of trustworthiness, providing clear pricing & shipping information is crucial for transparency.
6. Strong CTA
The ‘Buy’ or ‘Add to Cart’ is the most important component of your product page. The goal of the product page is to drive potential customers to make a purchase. This call-to-action is the primary catalyst for doing that.
The CTA should be clear and distinguishable from the rest of the page. It needs to be prominent in size and shape without obstructing the UX of the page.
7. Updated Product Pages
Keeping your product pages updated is essential, both for visitors to your site and for ranking in Google. The price of products changes constantly. If your pages aren’t able to keep up with the changes, all will discard them. Displaying high-quality pictures that load fast is important, but you also have to pay close attention to the product details you’re including.
Continuously updating your product pages ensures that users can get the latest information regarding the product, pricing or shipment.
8. Right product Image
Using just high-quality images for your products isn’t enough. You also need to use the right image if you want to truly optimize your product page.
The ‘right’ image for a product is the image that will be most effective in attracting the customers. Along with product photography, the image gallery should have pictures of the item being used to tempt them. There are a lot of ways you can create great product photos and some clear guidelines that apply to everyone.
That said, your products are unique, which means your product photos need to be, too.
9. Product Customization
Different people have different tastes. Some prefer the color blue for their tie, while others prefer red. Naming your product variants (colors, scents, etc.) can be a great way to add some personality to your products, but if you take it too far, your potential customers might not know what. Allowing customers to see products in different shapes, colors or sizes encourages them to make a purchase.
With a simple click of a button, the color or shape of the product changes and the customer can view what it’ll look like.
10. Make the Most of Your Social Media Presence
Social media is a great advertising tool. The best part is that it can be leveraged as a marketing platform that won’t cost you a dime. Don’t be afraid to encourage your users to reach out via social media channels. If you make your social media presence engaging, your customers will readily use it as a way to get in touch with you. Above all, are top 10 Tips To Optimize the performance of your product pages.
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