Whether you’re a fresh dancer coach looking to set up your first website, or an established your brand, you probably already know that building a website isn’t easy. It’s not unusual for people to get the wrong idea about having a website. However, there are few myths about having a website you must know to break away from that false belief.
3 Common website Myths
Myth #1: I don’t need a website when I’m already active on social media
Many people think that because they already have a Facebook page or Instagram profile, they don’t need a website.
You can post your schedule, updates, and events there, right?
The problem is that thanks to the algorithm both Facebook and Instagram use, just a few of your followers will SEE your posts.
Building your brand on social media is like building your house on someone else’s land. Be active on social media but make your website and your email list your hub.
Myth #2: Once Website is Up, I’m set
How I wish this would be true. When you build a website, that’s only the beginning. Many of our clients suffer as a result of believing this myth. They think that once they launch their website, they don’t have to work on it anymore. A website, however, needs maintenance and needs to be tweaked and perfected over time.
You’ll need to maintain your website. That includes renewing your domain registration on time, protecting your website from viruses, updating its design to keep up with current trends, and investing in promotion, so people visit it.
Myth #3: If you build it, they will come
Many business owners suffer from a misguided expectation that their website will automatically start attracting visitors the moment it’s online. They believe that, since they’ve invested money to build a website, leads should naturally start flowing in. The fact is there are a lot of websites on the Internet, and it will be hard for viewers to find your website soon after you make one. One thing to keep in mind once you create your website is to continue promoting through social media where you can link to your page.
